SEMPO Institute’s Practical Search Marketing Offers Full-Day Search Marketing Training at Bentley College’s Center for Marketing Technology (CMT).
SEMPO Institute, the leading provider of on-line search marketing training, has partnered with Bentley College’s Center for Marketing Technology and KoMarketing Associates to deliver a day of practical training based on SEMPO Institute’s Insider’s Guide to Search Marketing. This Trifecta of Search Marketing Training offers the best combination of materials, instructors, and venue available. SEMPO Institute’s course has been created by more than 35 leaders and experts in search. Bentley’s CMT features a 40-seat classroom outfitted with networked PCs, state-of-the-art business software and multi-media presentation technology. Your instructors, Andy Komack and Derek Edmond are experienced professionals who have worked with such companies as John Deere and HP.
In Practical Search Marketing you will learn through a combination of lecture, real world examples, and hands-on experience at a state-of-the-art facility.
The day will cover:
- How Search Engines work
- Keywords – the foundation for SEO and Search Advertising
- Copywriting - for search engines and people
- Reporting – understanding what the metrics mean to your business
- Search Advertising – it’s more than Pay Per Click
By the end of the day you will know how to:
- Critically review your own Web site from the eyes of a search engine
- Develop keywords that will generate additional traffic to you Web site
- Rewrite portions or all of your Web site content to improve search results
- Understand how your Web site is performing and how the modifications you are making are affecting your Web site
- Understand the varied Search Advertising options available and decide what combination of Search Advertising will meet your business objectives
You will leave the training with additional resources and a certificate:
- Insider’s Guide to Search Marketing online and self-paced course from SEMPO Institute
- The ability to join SEMPO Institute’s Group on LinkedIn to network with fellow students at your course as well as other SEMPO Institute students
- A SEMPO Institute Certificate of Practical Search Marketing
- The opportunity to earn a Certificate of Completion for Insider’s Guide to Search Marketing
May 16, 2008
8:30 a.m. – 4:30 p.m.
At Bentley College’s CMT in Waltham, MA
$750 per person
TO REGISTER: 781.876.6214
sales@sempoinstitute.com