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What are the SEMPO Institute objectives?
- To teach standardized, peer-reviewed SEM strategies, techniques, and best practices.
- To provide courses that establish a benchmark of expertise for SEM professionals worldwide.
- To increase the quality and availability of SEM professionals and employees for hiring needs.
What training is offered?
The Institute offers online distance learning courses that will provide a breadth of Search Marketing instruction from Fundamentals to Advanced Search Advertising.
- Insider's Guide to Search Marketing lays the foundation: students develop a high-level understanding of the essentials of Search Engine Marketing.
- Advanced SEO will train the student in the “how to” of SEO.
- Advanced Search Advertising (PPC) will train the student in the “how to” of PPC and Search Advertising.
How are the courses offered?
The courses are offered as online distance learning. Students learn at their own pace and can login from any computer to take the lessons and the tests.
Tests are graded within the system automatically, and students can interact with SEM professionals and SEMPO volunteers through the Community Discussion Board.
What browser is recommended for the lessons?
The Lessons work best with Internet Explorer.
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What are the course fees? |
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Insider's Guide to Search Marketing: US$ 399
Advanced SEO: US$ 1,399
Advanced Search Advertising : US$ 1,399
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How does one pay for courses?
Credit cards are accepted for online payment.
Are there discounts available?
There are multiple discounts available. They include:
- SEMPO Indiviudual members receive a 20% dicsount, SEMPO General members and their employees receive a 20% discount, SEMPO Circle members and their employees receive a 30% discount.
- Full-time students who are enrolled in school with a minimum of 12 credits per semester or trimester receive a 50% discount.
- Individuals with active military status receive a 50% discount.
- Bulk discounts for large companies with many students are available. Contact sales@sempoinstitute.com
How do I register for a course?
Register at Enrollment.
For group purchases please contact sales@sempoinstitute.com.
Are there any prerequisites and do I need to be a SEMPO Member to enroll?
There are no prerequisites for any of our courses. Prior to taking any of
our advanced classes, one should be confident in the topics covered in our
Insider's Guide to Search Marketing course.
Advanced SEO assumes familiarity with HTML and basic website construction
terminology.
Advanced Search Advertising assumes familiarity with MS Excel.
MS Excel will be used in the course.
What are the requirements for completion?
To receive a Certificate of Completion a student must have a passing score of 75% for each lesson and have a passing score of 75% on the comprehensive final.
What topics are included in the courses?
Please see a detailed list of topics on each course page; Insider's Guide to Search Marketing, Advanced SEO, and Advanced Search Advertising.
Who are the course authors and Institute contributors?
The SEMPO Institute courses were created and peer-reviewed as a collaboration of seasoned industry professionals from around the world,
who donated their time and experience to the effort, in order to increase the general knowledge base of marketing professionals and design professionals.
Click to view the list of Institute Authors.
Am I SEM Certified at the end of this class?
You will receive a Certificate of Completion for any class you successfully complete with a 75% or higher score.
How long does it take to complete each course?
Typically, each lesson in a course takes approximately 1-2 hours.
However, there are various factors which affect an individual’s time spent completing a course.
Some factors include, experience with online courses, familiarity with the topics, and lack of distractions.
You may find that your time may vary from the estimate.
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