Overview
Advertising agencies of all sizes gain a competitive advantage with SEMPO Institute courses. Agencies with an employee base that has successfully completed our courses are able to:
These benefits translate into a stronger bottom line by enabling your agency to acquire more clients, deliver stronger results to your clients, and establish long-term client relationships. What’s more, SEMPO Institute gives you the ability to promote to clients and prospects your level of employee training with the SEMPO Institute Seal.
Become Certified SEMPO Institute Trained
Employees pass a course
The first step to earning a Seal is for employees to successfully complete any of the following SEMPO Institute courses: Insider’s Guide to Search Marketing, Advanced SEO, and Advanced Search Advertising. Successful completion of a course is defined as passing all of its tests with a score of 75% or higher.
Companies apply for Certification
You may apply for the certificate once a minimum of 20% of your search marketing division has successfully completed a SEMPO Institute course. The percentage will be verified during the application process. Contact
sales@sempoinstitute.com for an application.
Information requirements
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Corporate main contact and contact information.
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Employees first name, last name, title, department, course completed, and user id for all employees who have completed courses.
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A complete list of all employees in the search marketing division of the company that includes the first name, last name, title, and department.
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Employees who are considered “search marketing” division work as:
Search Strategists, Search Analysts, Search Directors, Search Managers, Search Specialists, Search Media Specialists, Paid Search Specialists, Organic Search Specialists, Account Managers, Copywriters, Client Service Specialists, and Business Development Representatives. This list is not exhaustive but is meant as a guideline.
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SEMPO Institute reviews the application and confirms the information
SEMPO Institute will audit within two weeks of receipt of the application and will determine the percentage of employees who have successfully completed and earned a Certificate of Completion for one or more SEMPO Institute courses.
SEMPO Institute determines level of training completed
Each employee is counted once regardless of the number of courses an employee completes. SEMPO Institute will calculate the percentage of employees using the following equation:
Employee Graduates of SEMPO Institute courses/
Total # Search Marketing employees
Your company will qualify for a
Gold Seal should 20% to 49% of employees graduate from a course.
Your company will qualify for a
Platinum Seal should 50% or more employees graduate from a course.
Format and Usage of the Electronic Certificate
An electronic logo in GIF will be provided with instructions to link the image to an online
description of the requirements necessary to earn a SEMPO Institute Seal.
Platinum Certificate Sample
Duration
The Seal is good for a term of one year.
Renewal
SEMPO Institute will contact the main contact to begin the renewal process one month prior to the anniversary of earning the current Seal. The renewal process will be a repeat of the application process.
Upgrade of Certificate
A Gold level company can re-apply for the Seal at anytime to earn the Platinum level.