My name is Stephanie Cockerl, and I'm a freelance Web Consultant.
I started off as a web designer, designing websites for fraternities and sororities in college.
I've worked for an architecture firm (my undergrad degree is in architecture),
but realized that the pull of the Internet was too great to be ignored.
I've then worked as an HTML programmer for a company specializing in website for small businesses for a year.
In 1998, little did I realize I was actually doing Search Engine Marketing.
As both a Traffic Analyst and later Senior Traffic Specialist at DoubleClick,
I was already placing online banners search engines as well as various websites.
After DoubleClick, I went to business school, in order to focus and develop the skills to build an online business.
After receiving my MBA, I began teaching undergraduate and graduate courses on the Internet and E-Commerce.
I had also begun working for a local college in New York City as an Internet Marketing Analyst.
The role has evolved over the tenure of its 4 years. When I started,
I was concentrated on bringing traffic and visitors to the college's website by advertising in the online
educational directories and online publishers. The school started doing SEM/ Pay-Per Click (PPC) marketing in 2004
via a third party SEM provider. I learned the ins and outs of managing PPC campaigns and in 2005,
I assumed in-house control of the SEM accounts. I had also begun freelancing managing SEM accounts for small business.
I now concentrate on both SEO and SEM. I like having the skills to go underneath the hood of a website and being able to fix a landing page,
and recommending tips to clients as to how implementing tips can potentially increase the online visibility of their websites.
What is also enjoyable is being able to be a part of different businesses at the same time.