SEM Pros Profile: Jeremy Kuo

As a former web developer for various 501 (c) non-profit organizations earlier in this decade, I was initially intrigued by organic ranking because such presence did not necessitate any advertising funds unlike its pricey counterparts in the mainstream media. In the non-profit field of work, a venue that facilitates awareness-raising at no cost is a much welcomed asset, notably when budget is limited.

Little did I know until nearly half a year later that my “guesswork” site tweaking corresponded to the basics of what was referred to as search engine optimization, a subset of search engine marketing that focuses on organic placement as an end result. From thereon, I was pleased to find that there existed a thriving industry dedicated to optimizing web content for SERP visibility, and an agora of professionals actively exchanging knowledge and participating in discussions on the latest SE developments.

Today, I continue to exercise my passion for search engine optimization as a search marketer for WebXites Holdings Inc., an award-winning search engine marketing agency in Houston, TX that specializes in holistic advertising campaign strategies for small and medium-sized businesses. As a Google AdWords Professional and a Yahoo Ambassador, I have also gained high regards for sponsored search thanks to its ability to quickly target a selling proposition and a call to action to the most qualified leads.

Search Engine Optimization is available to all. In effect, natural listings enable equal opportunity, regardless of ad spend budget. The ever-changing dynamic nature of SE algorithms furthermore ensures a marketplace “refresh”, once again providing a fair and ongoing leveled ground for all advertisers, where continual SEO competitive intelligence-gathering and strategic choices alone determine the success of a site’s ranking.

Non-profit or SMB, all organizational entities deserve equal exposure and a chance to be entered into the information-gathering and comparison shopping arena. Top rank monopolies are not secured by cash strongholds, but rather by sound optimization tactics: this is where we come in.