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SEM Pros Profile: Jason Prescott

 
Jason Prescott
CEO
JP Communications, LLC

I have been in the forefront of the rapidly expanding Vertical Search Engine (VSE) industry for over seven years. In 2005, I formed JP Communications, LLC, and assumed the role of CEO.  With nothing but my own capital, contacts and commitment, TopTenWholesale (www.toptenwholesale.com) was launched on April 15, 2005. The VSE offers merchandise sources and free information about the top tier of wholesalers. TopTenWholesale places its customers in front of targeted wholesale buyers and provides retail buyers and online auction sellers with access to premier wholesale promotes wholesale businesses to the best buying audience in the U.S.

When wholesalers take a hard look at their Web marketing options, they identify poor relevancy as one of the primary barriers to matching themselves with equally qualified buyers. TopTenWholesale works with premium content providers and recognized experts in the field of wholesale online marketing to create a premium environment that maximizes the wholesaler’s potential for success. Through our extensive partnerships with trade shows and other content publishers, we are able to ensure the highest quality of buying traffic available.
By the end of June 2005, TopTenWholesale met surging demand by upgrading technology, improving Web design, and beefing up protections. In less than two years, JP Communications boasted an unprecedented 1,000-plus advertiser pool, beating all earlier projections.

With the help of my energetic team, I have expanded the reach of TopTenWholesale with a strategic acquisition, the launch of new services, formation of key alliances and expansion of our in-house staff. In August 2005, JP Communications announced the acquisition of Wholesale U (www.wholesaleu.com), a leading wholesale directory, with a wide range of services including auctions, wholesale shopping cart services, and a forum-based marketplace for wholesale merchandise.

Today, JP Communications has an expansive network that handles the advertising of more than 1,000 manufacturers, importers, wholesalers and distributors, including such giants as Overstock.com. After reaching revenue of over $1 million in its first year, the company now boasts 1,200 active advertisers in the wholesale community and reaches close to 30,000 retailers every day.

What drives me is my overall enthusiasm and passion for the industry as well as its customers. I am also fortunate to work with the brightest, most fun and most passionate bunch of people in the world. We want nothing more than to see this industry grow as we feel the VSE industry is fulfilling a large business need.