Internet Marketing Courses, SEMPO Institute

Number of Lessons: 14
Professionals who can take this course: Future search engine specialists with little or no experience, general marketers, advertisers, public relations professionals, web designers, IT professionals, sales professionals, product managers, and business owners

This course takes you from a clean slate to a person in the know. It's the perfect start whether you want to incorporate search marketing into your current area of expertise, align with your company's search marketing efforts, or become a search engine marketer.

Successful completion of this course will enable you to:

• Know how search engines work
• Identify good and poor quality links
• Identify the right keywords for your campaigns
• Understand the differences between copywriting for organic search and paid search
• And more

Number of Lessons: 4
Professionals who can take this course: SEO Specialists, General Marketers, Copywriters, and Advertisers

This course gives in-depth coverage to the foundation of search marketing, keywords. Without the right keywords, search marketing efforts will struggle to succeed.

Successful completion of this course will enable you to:

• Develop an internet identity for your client or company
• Determine the most valid and effective keywords
• Utilize various tools to refine keyword list
• Edit and optimize web pages to improve organic search results
• And more

Number of Lessons: 15
Professionals who can take this course: SEO Specialists

This course shares with you the methods our experts have utilized over the years to get the best "organic" or "free" results for themselves and their clients.

Successful completion of this course will enable you to:

• Use advanced keyword selection systems for organic search
• Determine Web site technical issues hindering organic search rankings
• Perform an SEO diagnostic audit or site review
• Evaluate and correct Web site structure and develop site maps
• And more

Number of Lessons: 4
Professionals who can take this course: SEO Specialists, Public Relations Professionals, and Advertisers

This course provides in-depth coverage of linking strategies and tactics.

Successful completion of this course will enable you to:

• Develop and implement a strategy for internal and external Links
• How to attract Links
• Identify the right keywords for your campaigns
• How to monitor and manage your brand reputation
• And more