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This course is an active tutorial on the tactics of effective SEO keyword selection and productive Web copywriting.
You will learn by doing, through hands-on experience, and you will finish the course with confidence that you can
successfully apply the methods and tools covered, and deliver the right customers to your Web site.
On completion of Effective Search Marketing: Keywords and Copywriting, you will know how to develop, organize and
refine a set of targeted keywords that is likely to be most effective for a company’s SEO and marketing goals.
You will have practiced using a variety of free and special-access software tools to help make decisions,
during a full execution of the real-world process of keyword discovery. You will have learned how to write
productive advertising copy for your keywords, and what is needed for effective, user-friendly Web pages.
Note: SEMPO Institute has arranged with Wordtracker and Keyword Discovery for you to use their tools at no
charge while you are taking this course. You will receive instructions on how to gain access to each program
after you have begun the course.
The course is self-paced and online, so that you can get started right away and learn at your own speed.
The resources and quizzes reinforce what you are learning throughout the course. SEMPO Institute’s Certificate
of Completion is granted to you upon successfully passing the course tests.
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Effective Search Marketing: Keywords and Copywriting will teach you:
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• The step-by-step process of developing an Internet identity for your company or client
• How to use various keyword sources, tools and linguistic techniques
• Specific tools and step-by-step methods for zeroing in on the “right” keywords, including Categorization, Relevance, Specificity, Popularity and Overall Scoring and Prioritization
• How to refine your keyword selections by analyzing seasonality; trends of searcher behavior across time; and eliminating ambiguity caused by word spellings, word sounds, brand names and slang
• Methods for determining the real-world popularity of your keyword terms, from scanning related blogs, forums and trade journals and conducting regular Web searches, to using special search marketing tools to measure and score keyword popularity
• How to use specific tools – such as Google Trend Analysis, Yahoo! Keyword Selector and Keyword Discovery – to obtain useful data about your keywords
• How to do a final aggregate scoring and prioritization of your qualified keyword lists
• How to apply everything you have learned by executing an SEO keyword project from beginning to end
• How to write good ad copy using keywords: how to edit, optimize and influence Web pages to improve organic search rankings
• How to emphasize the "human aspect" in order to serve up visitor-friendly Web pages, once ads receive clicks
• And more
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This course requires an understanding of the use of spreadsheets (Microsoft Excel).
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| Effective Search Marketing: Keywords and Copywriting |
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Regular:
US$ 299
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SEMPO Members:
US$ 299 US$239.20
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Student & Military:
US$ 299 US$149.50
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How are the lessons presented?
You work within our Learning Management System platform at your own pace, so there is no instructor.
All lessons, quizzes, and tests are presented as HTML in your browser.
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How long does the training take?
The courses are designed to allow students to move at their own pace.
Each lesson takes between 1 and 2 hours to complete.
Your progress will be monitored through quizzes and tests.
Enroll today and launch yourself towards a better future in Search Marketing.
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