Insider’s Guide to SEM
  Keywords & Copywriting
  Linking & Brand Management
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Effective Search Marketing: Linking and Brand Management


Learn to attract influential inbound links, link strategically within your Web site, and manage your brand reputation online.


Attracting links from influential Web sites is similar to the old real estate mantra – Location, Location, Location. You can have more links than all of your competitors combined, but if they are not from well-respected Web sites, and managed appropriately, the value is not that great.

When done well, the right links will help build upon your reputation as it increases your Web site rankings and visibility.

Learn the methods to track your brand reputation online, the tools available, and how to check up on your competitors.

  Effective Search Marketing: Linking and Brand Management will teach you:  
Internal and External Linking

Links with Content

Anchor Text

Backlinks

No-Follows

Strategies for Inbound Links

Tactics to Attract Links

Brand Reputation Methods

Tools for Brand Reputation Management

Tracking Competitors

And much more

     
 
Effective Search Marketing: Linking and Brand Management
Regular:
US$ 299
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SEMPO Members:
US$ 299    US$239.20
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Student & Military:
US$ 299    US$149.50
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How are the lessons presented?
You work within our Learning Management System platform at your own pace, so there is no instructor. All lessons, quizzes, and tests are presented as HTML in your browser.
 
How long does the training take?
The courses are designed to allow students to move at their own pace. Each lesson takes between 1 and 2 hours to complete. Your progress will be monitored through quizzes and tests.
Enroll today and launch yourself towards a better future in Search Marketing.