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CAREER SNAPSHOT

I enjoy being in the
industry, which is fast
paced, constantly
evolving...

	Read What Our Students are Saying
	“Prior to completing the SEMPO Institute courses, I couldn’t get an interview. Upon completion of Insider’s Guide and Advanced SEO, I was able to get interviews and find the right Search Marketing job for me.” Martin Clinton, BuyerZone.com

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Advanced SEO Course

Enhance your search engine rankings, knowledge and career opportunities

Advanced SEO’s authors present tips, techniques and best practices developed from hundreds of years of working experience. This course has been peer- reviewed by additional professionals in SEO who daily meet the challenges of achieving effective Search Marketing results. This combination of authors and reviewers allows Advanced SEO to deliver on its goal – helping you to grow faster in the Search Marketing industry than the experts before you.

This comprehensive course is part of our Masters Series and teaches the complexities of search engine optimization in an online and self-paced approach. The resources, quizzes and lessons all are designed to help reinforce the information you are gaining throughout the course. SEMPO Institute’s Certificate of Completion is granted to your upon successfully passing the course tests. The hardcopy and electronic versions of the Certificate give you multiple methods to outwardly display your commitment to and mastery of search engine marketing.


	Advanced SEO will teach you:
	• Use advanced keyword selection systems for organic search • Determine Web site technical issues hindering organic search rankings • Perform an SEO diagnostic audit or site review • Evaluate and correct Web site structure and develop site maps • Make technical and editorial corrections to a Web site and how to include SEO into a new Web site or redesign • Understand how to edit, optimize and influence Web pages to improve organic search rankings • Edit and optimize for specific Web pages and an overall Web site • Create powerful inbound link plans through best practice linking techniques • Have exposure to the use of advanced SEO tools, techniques and analysis • Develop creative and advance copy • Develop a comprehensive strategy in reporting, tracking, analytics, performance, competitor tracking and brand reputation monitoring & management • And more

This course requires an understanding of the topics covered in Insider’s Guide to Search Marketing and an understanding of HTML , database design and web page elements. If you want to polish your skills, we suggest you spend some time reading Wikipedia and exploring their links to related tutorials: http://en.wikipedia.org/wiki/Web_design

Advanced Search Engine Optimization

Regular:
US$ 1,399

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SEMPO Members:
US$ 1,399 US$1,119.20

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Student & Military:
US$ 1,399 US$699.50

How are the lessons presented?

You work within our Learning Management System platform at your own pace, so there is no instructor. All lessons, quizzes, and tests are presented as HTML in your browser.

How long does the training take?

The courses are designed to allow students to move at their own pace. Each lesson takes between 1 and 2 hours to complete. Your progress will be monitored through quizzes and tests.

Enroll today and launch yourself towards a better future in Search Marketing.